Our marketing articles, written by eBoost consultants, are full of useful tips, best practices, and bleeding edge advice about all aspects of online marketing. Our consultants are experts in Search Engine Optimization (SEO), Pay Per Click Marketing (PPC), Email Marketing, Website Conversion Design, Persona Development, and Social Media Marketing (SMM) among other areas of practice.
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
According to Forrester Research in their "US Affiliate Marketing Forecast, 2009 to 2014," affiliate marketing will grow from $1.9B industry in 2009 to $4B in 2014. ... read more »
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.