Boot Camps

Energetic. Interactive. Hands On. Targeted.

eBoost Boot Camps are a chance to learn and apply new information in real time to the challenges you face today as an entrepreneur. Our Boot Camps bring together passionate entrepreneurs and our own digital marketing experts to focus on targeted topics such as: assessing your Business Model Scalability, identifying the highest impact digital marketing channels for your company, or how to build a Rockstar team that constantly performs above and beyond expectations.

Boot Camps are formatted so that you not only learn new content, but have the opportunity to apply those learnings to your business. Then, you'll receive feedback from others to refine your application and ideas. We customize our Boot Camps so that the content and exercises are highly targeted and relevant to all participants. In general, you'll find our Boot Camps are a mixture of:

Presentations - Our consultants will share their expertise and teach you the theory and best practices in strategy, tactics, and execution. For example, we might present on each digital marketing channel, its values and limitations, and how to identify the impact for your business.

Individual Application Time - You'll have individual time to apply the content to the challenges you're facing today, and bounce ideas back and forth with our consultants. We'll have exercises to cement your learnings, like building out a logic trees specific to your revenue and expense streams and identifying the digital marketing channels that will drive the highest ROI specific to each channel.

Collaboration - Participants in our Boot Camps have faced similar challenges in their businesses, and collaborating together allows all of us to learn from one another. Small group breakouts, full group discussions, and team problem solving challenges bring fresh eyes and new perspectives to your specific business needs through the application of Boot Camp content.

Follow Up - We know that questions come up in the days and weeks that follow a Boot Camp, and we're there for you. We offer office hours to continue working with you one on one, and we're always happy to hop on the phone or chat back and forth via email to help you apply all you've learned in the Boot Camp.

Our Boot Camps include all day live events, multi-installment Boot Camps over the web, and mixtures of in-person and remote teaching and collaboration. eBoost Boot Camps have included:

  • A live, full day Boot Camp on Business Model Scalability at Innovation Endeavors in Palo Alto, CA for several of their portfolio companies.
  • A multi-installment Boot Camp on Business Model Scalability, delivered via the web and in-person, for the Institute for Technology Entrepreneurship & Commercialization (ITEC) at the Boston University School of Management

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eBoost Case Studies

Facebook Dynamic Product Ads - eCommerce Success Story

How we generated 327% Return on Ad Spend using Facebook Ads

Situation

A small niche apparel product company selling ~$15-$20 items online was looking to grow after sales plateaued after several years in business. The products were high quality and consistently garnered 5 star reviews from customers, but sales weren’t growing as fast as the owner would have liked.

Challenge

The products were high quality and well-priced, but the market was relatively small and sales were not growing. The company had done extensive tests with all major advertising platforms in the past but could not get any of them to produce a positive return on ad spend resulting in significant sales volume.

eBoost Solution

  • After conducting a thorough analysis of analytics data and purchase behavior, eBoost set up Facebook Dynamic Product Ads campaigns to serve extremely relevant and timely ads to users who had left the company’s site without making a purchase.
  • eBoost tested several creative templates and ad placements in order to find the winning combinations that produced both high sales volume and positive return on ad spend

The Results

  • In the first 30 days of advertising, eBoost averaged a 327% return on ad spend with Facebook Dynamic Product Ads
  • In the first 30 days the client’s business nearly doubled with an 87.4% increase in gross revenue and a 93.6% increase in # of items sold

How would these results impact your business? Contact Us to set up a quick call to see if you would be a good fit. ... read more »

eBoost Articles

Conversion Design Case Study

Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »

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