eBoost Consulting engaged with eMolecules, a company in the Science and Technology industry whose database-driven website was in need of a dramatic increase in organic search traffic.
On the bright side, the consumers that were using the site loved it. It was unique and served an important purpose within the industry. However, though the site had literally tens of millions of pages, when eBoost came on board, Google was indexing less than 70 pages of the site total!
Traffic more than doubled following the SEO updates made by the eBoost Consulting team.
A keyword analysis revealed the top opportunities in SEO and the value of ranking organically for those keywords compared to bidding on them in PPC.
4x Increase in Traffic from Google
467,000 New Indexed Pages
84% Increase in Online Orders
The website had a good number of inbound links from high authority websites. It was also a genuinely useful site that naturally attracted links on a regular basis. There were some assets to work with here. The main problem was that the search engines couldn’t find 99.9% of the site’s pages due to 3 main issues:
eBoost had to figure out a way to get Google to index the pages by making the navigation spiderable without sacrificing design, while taking tens of millions of dynamic pages and turning them into static HTML pages that Google could see.
This was a unique situation – not your everyday SEO client. So we were really able to show off our customized approach to SEO. eBoost did the following to get the site’s SEO back on track:
Conducted a full keyword research process
Optimized key pages of the site for strategically targeted keywords
Redid the naming convention of the site’s URLs
Redid the naming convention of the site’s prominent HTML elements
Recoded the site’s navigation so it could be followed by search engine robots
Showed Google how to get to those tens of millions of dynamic pages
Controlled the process so Google’s spiders would not slow down the site’s servers, as had happened in the past
We directed Google to 1 million pages of the site at a time, waited for it to crawl the pages and then moved on to the next million. It was our hope that the number of pages being indexed would skyrocket along with the number of visitors and product purchases.
Within three months, the number of indexed pages in Google had gone from 65 to over 467,000. While traffic stayed relatively steady from all other sources, organic search engine traffic saw a stratospheric rise: