Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
Every website is different and has unique challenges, needs, and goals. But I would argue there is one thing every single website in the world has in common: Any website can benefit from Conversion Rate Optimization (CRO). CRO is the process of systematically testing variations of your web pages, implementing the winners, and repeating on an ongoing basis with the goal of continually improving your site conversion rate. ... read more »
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.