Home of Décor
One of the first in the home decorating products category, Home of Decor's marketing communications needed consistency and its organizational team needed to be on the same page. Its website was outdated and not reflective of the company brand. Customers were turning away in droves as evidenced by high bounce rates and low conversion rates throughout the website.
The Old Design:
As one of the first big players in its industry, Home of Décor relied on its “first-place” for much too long and its value paid the price. With brand equity decreasing, all critical business functions were misaligned with the cost-conscious consumer when its business model depended on communicating its value.
The New Design:
Home of Décor has seen a 104.32% increase in conversion rates over the past year. Conversion rates doubled despite the impact of a declining economy that claimed many of Home of Decor's competitors. With the economy showing signs of improvement, Home of Decor is regaining previously lost market share and is in position to thrive into the future against a newly thinned-out competitive landscape.
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
The following elements outline from a top-level perspective the five most important aspects to a well-executed conversion design. ... read more »
The average Cart Abandonment rate is 70%