A furniture liquidation company serving a local area had thousands of inventory items for sale. They purchased large amounts of product, liquidated as quickly as possible then bought more. But they were not able to reach enough people to unload the inventory fast enough in order to be able to bid on more profitable liquidation projects.
The products were high quality and very well priced, but no one knew about them except large companies – and large companies don’t need new furniture continually. Due to the fast-churn nature of the industry, maintaining a website of all the individual inventory items was difficult. The goal was larger bulk sales to clear out warehouse space.
Averaged 200+ additional leads per month for over 2 years consecutively from these additional sources, which made up about 40% of overall monthly leads. The faster turnover of inventory allowed the company to bid on more and bigger liquidations and was a critical factor in the healthy sustained growth of the company as a whole.
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
Fundamentals are the key to being a complete marketing strategist. Everything we do at eBoost Consulting can be traced to how we approach business fundamentals and apply them to individual marketing cases for clients and ourselves. ... read more »
Between January 2008 and January 2009, the number of daily mobile Web users doubled.