Facebook Dynamic Product Ads - eCommerce Success Story

How we generated 327% Return on Ad Spend using Facebook Ads

Situation

A small niche apparel product company selling ~$15-$20 items online was looking to grow after sales plateaued after several years in business. The products were high quality and consistently garnered 5 star reviews from customers, but sales weren’t growing as fast as the owner would have liked.

Challenge

The products were high quality and well-priced, but the market was relatively small and sales were not growing. The company had done extensive tests with all major advertising platforms in the past but could not get any of them to produce a positive return on ad spend resulting in significant sales volume.

eBoost Solution

  • After conducting a thorough analysis of analytics data and purchase behavior, eBoost set up Facebook Dynamic Product Ads campaigns to serve extremely relevant and timely ads to users who had left the company’s site without making a purchase.
  • eBoost tested several creative templates and ad placements in order to find the winning combinations that produced both high sales volume and positive return on ad spend

The Results

  • In the first 30 days of advertising, eBoost averaged a 327% return on ad spend with Facebook Dynamic Product Ads
  • In the first 30 days the client’s business nearly doubled with an 87.4% increase in gross revenue and a 93.6% increase in # of items sold

How would these results impact your business? Contact Us to set up a quick call to see if you would be a good fit.

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Did You Know?

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