A television lift mechanism company was higher end than many cheap competitors but was not yet recognized among its' higher end competitors. The lack of brand awareness was affecting web traffic and ultimately sales.
While the product itself was superior to many cheaper versions, the brand recognition and quality of website needed a face lift. The key selling point of this company was its' best-in-industry service. If they could get people to call, the employees would sell with their knowledge and expertise. We needed to find a way to get the phone to ring while the other aspects of the business were being upgraded.
Over a 6 month period cost-per-conversion was reduced by more than 40% and the number of leads increased by 335%. The extra revenue was reinvested into other online marketing initiatives including SEO, Analytics Consulting, and Email Marketing.
TicketKick.com, a legal e-service company developed in 2010, had pioneered a cost-effective, simple way for drivers to contest their traffic tickets in California, but was struggling to get its message out to the masses. ... read more »
Most decision makers understand the concept of the yield curve in digital marketing at a gut level. The most elementary understanding is expressed by phrase number 144 in the Encyclopedia of Business Clichés: "low hanging fruit." ... read more »
The average PPC Click Through Rate in Position 1 is 7.94%. In Position 10, it’s 0.20%