Pay Per Click (PPC) Ads Management on Google Adwords
Pay Per Click Marketing (PPC) through Google AdWords is one of the most effective advertising channels available today. PPC generally produces the highest conversion rates and lowest Cost Per Conversion of any online channel for acquiring new customers.
When it comes to Google Adwords, it pays to hire an expert.
The difference between running an unprofitable campaign and a highly profitable campaign is in the rigorous process of data gathering and optimization – removing keywords and ads that do not work, continually testing, and focusing campaign budget on the most profitable keywords.
Professional campaign management is crucial in a mature and competitive marketplace such as Google Adwords.
eBoost Consulting has been building and managing professional PPC campaigns on Google AdWords since 2005.
Over that time we have developed a rigorous process for running successful campaigns for businesses focused on Lead Generation and eCommerce consisting of:
Agentology, a fast-growing startup in the real estate industry, was looking to increase paid…
Step 1 - Strategy Development
We begin by conducting structured interviews with your team with the objective of learning as much as possible about your Company, Customers, and Competition. We combine this qualitative data with the quantitative data gleaned from market research and Analytics systems.
We then develop a comprehensive campaign strategy including campaign types, budgets, geo-locations and ad copy all geared towards gathering comprehensive data and maximizing ROAS.
Step 2 - Creative Development
We conduct keyword research based on the campaign structure.
Keywords are grouped into tightly-knit ad groups based in order to maximize Quality Score.
We develop a Creative Brief with several versions of ad copy and submit for your approval before building the campaigns within the Adwords interface.
Step 3 - Account Build
We set up accounts in a systematic way, using internal checklists to ensure all aspects of account setup conform to industry best practices.
We work with your developer on technical setup including conversion tracking. If you don't have an internal developer we can help with that too!
The Account Build includes keywords, ads, ad extensions, budgets & bids and device targeting - all aspects of a successful Google Adwords campaign.
Step 4 - Optimization & Management
Ongoing optimization, monitoring and reporting builds upon itself using a continuous feedback loop to continually improve performance over time, stay competitive in changing environments, and adjust to accommodate changes in the marketplace.
We focus our optimization efforts on keyword optimization, bid optimization, ad copy testing, retargeting, extensions, sitelinks and GDN Display strategy.
We also keep up to date on new Features, Updates and Adwords Betas. Our clients benefit from the early adoption of features that their competitors do not have access to.
Tell us what you need
Let us help you achieve success with PPC.
No matter what your goals are with PPC we can help you achieve them. Fill out the form to be contacted by one of our representatives.
“eBoost has been instrumental in our growth over the past several months. Our account manager is very responsive and the entire process has been seamless. We recommend them to everyone we talk to!”
CEO & Co-Founder, Agentology Inc.
“eBoost Consulting's management of iTAN’s social advertising campaigns has led to more efficient use of ad spend and qualified customer traffic in our salons.”
Director of Franchise Services, iTAN Sun Spray Spa
“The eBoost team and process exceeded my expectations. I especially loved how they quickly integrated with our internal ROI reporting and used it daily to optimize for gross profit. I have and will continue to refer and recommend them.”