Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
One of the core values of eBoost Consulting is "fair". This applies to our team and our clients. It does not apply to our clients competitors. This article is not about fair. Its about winning. ... read more »
Personas provide a common language allowing Customer Service, Sales, Executives, and Marketing to communicate more effectively about customer needs, wants, and demands.