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A Southern California-based message-driven fashion brand needed a strategy to increase awareness of its name and its socially responsible mission. ... read more »
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
Personas provide a common language allowing Customer Service, Sales, Executives, and Marketing to communicate more effectively about customer needs, wants, and demands.