We create customized digital marketing strategies that solve real-world business problems. Our Approach is to always start at the top – with clear goals and a deep knowledge of our clients' business situation, customers, and competition. Only then do we choose the appropriate tactics from our tool-belt to best achieve those goals.
Depending on which services are right for each client’s unique situation, our marketing plans may contain one or more of the following.
Paid Search is a catch-all term for any form of Search Engine Marketing where the advertiser pays for a user action. The most common form of Paid Search is Pay-Per-Click Marketing (PPC), which was popularized by the Google Adwords platform. Other common Paid Search models are Cost-Per-Acquisition (CPA) and Cost-Per-Thousand (CPM).
Facebook Advertising offers a unique opportunity to drive leads and sales by targeting potential new customers based on interests, job titles, industries, demographics, and much more. Whereas with Google AdWords people self-identify their interests and objectives in real time by using a specific keyword, Facebook Advertising is about targeting people who are likely to be interested in your products or services but may not have ever heard of you! eBoost Consulting builds and manages Facebook Ads campaigns with a relentless focus on ROI based on your unique goals and objectives.
Search Engine Optimization (SEO) is the science and art of getting targeted traffic to your website from Google, Yahoo, Bing, and the other search engines (OK, let’s be honest, it’s all about Google). SEO is a long-term performance initiative designed to build your web properties into solid assets that will perform well in search engines and send free highly-targeted traffic for years to come.
Your website is the center of your online marketing universe. Everything you do in Paid Search, SEO, Media Buys, or Social Media is more effective when you have a high converting, properly functioning, professional website.
CRO is a system of web design that ensures a website caters to the user's needs - not the website owner's or designer's tastes - while also being visually appealing and conveying the look and feel necessary to properly represent the company's brand.
Marketing Automation software makes marketing campaigns more effective and efficient to manage. eBoost Consulting utilizes several marketing automation tools for activities such as Call Tracking, Email Marketing and Social Ads Management.
A television lift mechanism company was higher end than many cheap competitors but was not yet recognized among its' higher end competitors. The lack of brand awareness was affecting web traffic and ultimately sales. ... read more »
It's important for any company to rank well in the organic listings. Organic listings are highly trusted by consumers and get more traffic than paid results when they are listed on the same page. But let's look at a few reasons that Paid Search / Pay-per-click (PPC) has a place in every marketing mix. ... read more »
Average order value from PPC traffic = $117.06